Senior Living Community Options

Families Helping Families

Our Story
After our family’s journey going through this process, we recognized how overwhelming it is for Caregivers and the individual themselves to navigate finding Senior care, housing and resources. With the elderly population growing at a rapid rate all along the Gulf Coast, we felt the need to serve our community and use our business background and personal experience to form Sunways Senior Living Concierge.
Essentially, we have created the service that we wish our family had.
Together, we have over 25 years of combined recruiting experience that has trained us to quickly assess client’s needs and be an “information broker”. At Sunways, we use those skills to connect you to the appropriate community resources, get all of your questions answered and be a shoulder to lean on.
Sunways Senior Living Concierge is here to serve you and your family. Whether you have questions about Senior housing, Eldercare law, finance options, moving logistics or local support groups we are here for you every step of the way.

Who We Are

 A better approach to finding senior living options. 

Our Mission

We are in the business of helping others.

We are dedicated to empowering and advocating for families to get the best care for their senior loved ones. We are in the business of helping others.


Our Vision

We want to change the industry.

We have a dream of becoming the nation’s leader in senior placement, resources, and advocacy while empowering Sunways employees with a life-changing opportunity to help others. 

Our Core Values

We are guided by our core values.

We are real people with a genuine love of helping others. Our core values of optimism, empathy, empowerment, transparency, discipline, and advocacy guide us and drive our business. 

Core Value


We value the ability to adapt to the ever-changing world and lead with optimism through highs and lows to a better tomorrow. We value the attitude of optimism when approaching obstacles in life, or business. We value the attitude of optimism when reflecting on the positives in circumstances where a favorable outcome was not achieved.


Advocacy is about helping people find their voice. There are three types of advocacy – self-advocacy, individual advocacy, and systems advocacy. We advocate for ourselves, our clients, and bettering the healthcare system to better accommodate our clients.


We strive to empower our clients by equipping them with the knowledge and tools they need to make difficult decisions for the care of their loved ones.


Transparency is the basis for trust. Being transparent means being honest and open when communicating with clients, and each other about all matters. In an industry where transparency isn’t the norm, we aim to change this!


Emotion researchers generally define empathy as the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. In our business empathy is key to understanding our client’s needs. Often we need to “read between the lines” and pick up on non-verbal language to fully understand our clients.


We do what we say we’re going to do. We don’t let people down. We are driven to make a difference.

Our Founders

Mark Baldwin

Mark began his career working in Healthcare recruiting and later went on to placing Information Technology professionals. Mark loves the process of impacting others and helping them through transitions in their lives. He took that devotion and created Sunways to both serve an obvious need, but also as a way to leave a mark on the local community. In his spare time he loves playing with his 2 children, Jase & Josie, coaching Little League, cheering on the Baltimore Orioles and enjoying our beautiful beaches.
Connect With Us

Elli Baldwin


Elli has always had the ability to create personal connections with others and build trust to understand their needs. She has 15 years of recruiting experience and loves helping people who are going through a major transition. At Sunways, she’s taking that expertise and applying it to helping others who moving into a new stage in their life.

Elli loves spending time outside with her family and is passionate about cooking and holistic health. She’s also very involved in the local Sarasota philanthropic community as an Advisory Board member and past President of Designing Daughters of Sarasota which supports many local non-profits in our community.

5969 Cattleridge Blvd STE 101, Sarasota, FL 34232
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