We are dedicated to empowering and advocating for families to get the best care for their senior loved ones. We are in the business of helping others.

We have a dream of becoming the nation’s leader in senior placement, resources, and advocacy while empowering Sunways employees with a life-changing opportunity to help others. 

We are real people with a genuine love of helping others. Our core values of optimism, empathy, empowerment, transparency, discipline, and advocacy guide us and drive our business. 

We value the ability to adapt to the ever-changing world and lead with optimism through highs and lows to a better tomorrow. We value the attitude of optimism when approaching obstacles in life, or business. We value the attitude of optimism when reflecting on the positives in circumstances where a favorable outcome was not achieved.

Advocacy is about helping people find their voice. There are three types of advocacy – self-advocacy, individual advocacy, and systems advocacy. We advocate for ourselves, our clients, and bettering the healthcare system to better accommodate our clients.

We strive to empower our clients by equipping them with the knowledge and tools they need to make difficult decisions for the care of their loved ones.

Transparency is the basis for trust. Being transparent means being honest and open when communicating with clients, and each other about all matters. In an industry where transparency isn’t the norm, we aim to change this!

Emotion researchers generally define empathy as the ability to sense other people’s emotions, coupled with the ability to imagine what someone else might be thinking or feeling. In our business empathy is key to understanding our client’s needs. Often we need to “read between the lines” and pick up on non-verbal language to fully understand our clients.

We do what we say we’re going to do. We don’t let people down. We are driven to make a difference.