Sunways Senior Living Concierge Rebrands and Creates New Space in Senior Planning

March 15, 2021

Free service started based on personal experience and offers comprehensive resources.

SARASOTA, Fla. – March 12, 2021 – After a recent rebrand, Sunways Senior Living Concierge, serving Florida’s suncoast, is eager to fill the desperate need for a truly comprehensive concierge resource and placement service, currently uncharted in the senior living space.

There are hundreds of senior living communities along the Suncoast. Mark and Elli Baldwin, Co-Founders of Sunways Senior Living Concierge, have personally visited a majority of them. Focused on meeting the client, which is often a caregiver or a loved one, where they are within the senior planning process, the Baldwins are determined to reshape the environment surrounding the discovery of senior services, including facility placement.

Sunways Senior Living Concierge is designed to quickly assess the wants and needs of its clients and create a custom list of communities that will be a good fit. They also help the client by managing the process, including scheduling tours, getting questions answered and having a seamless move-in – all of which is 100% free for the families at all times. Sunways Senior Living Concierge only makes a profit from the senior living communities when a referral is made.

Mark Baldwin is not unfamiliar with the process. He watched his mother be thrust into a caregiver role overnight, after his grandmother suffered a stroke.

“We created Sunways based on our own experience as a family,” said Mark Baldwin, Co-Founder and CEO. “We created the service I wish my Mom had when she was a caregiver for my Grandmother.”

The organization isn’t just about placement though – in fact nearly 40% of Sunways Senior Living Concierge leads are from people who are in search of other services. It’s the robust, comprehensive resources that set Sunways Senior Living Concierge apart from competition in the “care advisors” category. Whether helping connect clients with elder care attorneys, transportation services, home health care companies, downsizing services, or recommending support groups, Sunways Senior Living Concierge resolves to provide unbiased advocacy clients can trust.

“Typically, a family member is worried about an elder and is researching and gathering info for their loved one,” explained Mark Baldwin. “Sometimes they’re not ready for placement, but need something more minor. We help our clients through all of those needs, and as care requirements change, we can guide them with placement too.”

“We help families know their options for care and placement into senior living communities, but it’s important to us that we’re more than that because people need more than that,” added Elli Baldwin, Co-Founder and President. “We meet Caregivers where they’re at and provide the information and resources they need now, and also as things change.”

Mark and Elli Baldwin were not always experts in navigating the many intersections of senior planning, but after diving headfirst into meeting after meeting with the likes of geriatricians, eldercare lawyers, mental health specialists, care managers, senior living community administrators and home health nurses and caregivers, their industry insight grew – and continues to grow daily as they assist clients with their varying needs.

“COVID has made the process of finding senior care and resources even more overwhelming”, noted Elli Baldwin. “A service like Sunways is needed more than ever to get seniors and their caregivers the information and care they need.”

For more information about Sunways Senior LIving Concierge resources and placement services, or to schedule a discovery call for yourself or your loved ones, visit

About Sunways Senior Living Concierge
Sunways Senior Living Concierge was co-founded by Mark and Elli Baldwin after navigating this process themselves. They created Sunways at their kitchen table because it’s the service they wish their family had during that difficult time. Today, Sunways offers free resources and placement services for your loved one and unbiased advice from advocates you can trust.

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